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Sales Director

The Sales Director reports directly to the Managing Director and will oversee leading, implementing, and monitoring all Deborah Miller Catering & Events sales efforts. The Sales Director will be responsible for providing guidance to the Sales and Executive Teams, the Managing Director, and the Principals by evaluating and developing sales tools, software and strategies, planning and coordinating sales efforts, communicating the plans to those involved, and building awareness and positioning for the Deborah Miller Catering & Events brand. Additionally, he/she/they will be working closely with our Marketing Team to develop sales and pricing strategy that will help maximize profits and market share. 

Philosophy & Culture:

• Uphold the company vision, mission, and culture
• Develop tools and practices that lead to advancement of the company culture, vision, and mission among all staff
• Uphold and maintain a positive, professional work environment for all staff and peers
• Responsible to work collaboratively with the principals, managing director, and executive team to set a defining culture and long-term business plans to drive sustainable business and brand growth


 Owns and exceed/hit annual sales targets
Develops & executes strategic plans for achieving sales targets and expanding our customer base
Works closely with the Marketing Director to develop and implement a robust sales and marketing plan in support of long-term business plans
Proactively seeks out sales opportunities/client development for off-premise dining, our storefront, corporate dining, delivery services, and exclusive locations
Works with the Managing Director and principals to proactively identify market segments to pursue
Collaborates with the Culinary Director to explore menus and themes to enhance sales
Builds a Sales Team to excel in the various business segments
Conducts weekly/regular meetings with Sales Team with a structured meeting agenda to ensure the effectiveness of the meetings and their outcomes and action plans
Develops and implements a sales system or software to ensure sales maximization and client development while successfully integrating with all Deborah Miller Catering & Events technology
Utilizes company software to ensure effectiveness and efficiency throughout the sales, event planning, and event execution processes
Builds and maintains good and long-lasting customer relationships
Manages client expectations and resolves complaints
Partners with customers to understand their business objectives and needs
Communicates the value proposition effectively through presentations and proposals
Understands category-specific trends and landscapes
Reports on forces that shift the strategic direction of accounts and tactical budgets
Directly manages and deploys all sales managers

Essential Functions:

The ability to speak, understand, read, and write in English
The ability to comprehend and follow written and verbal direction
The ability to understand basic math
The ability to work independently or as part of a team
The ability to lift at least 30 pounds on a regular basis
Organized approach to projects
Able to take and give direction
Ability to build positive rapport, maintain fast response times, etc.
Able to inspire others to be creative and work hard; a morale builder
Adaptable in a fast-paced and challenging work environment
Able to work nights, weekends and holidays, and a variable schedule, per the needs of the business
Flexible to work long hours as needed

Experience / Qualifications:

5-10+ years’ experience in a Sales Director role at restaurant, hotel, or catering business
Proficient in a variety of technology systems, especially Microsoft Office and Microsoft Excel/catering software systems
Proven track record for meeting sales goals
Strong knowledge of food, current industry trends, and fine dining points of service
Ability to assess client requirements and ensure client satisfaction